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About you Developing a new product idea, a piece of innovation or identifying a novel opportunity in your market can be a huge draw on resources, no matter what size of business you are. If you’re thinking of starting a business or have been in business for many years, investing in creative thinking and product design strategy can bring measurable successes and add real value and growth. "Research reveals that a business that increases its investment in design is more than twice as likely to see its turnover grow, compared to a business that does not." We take you through the whole design process and highlight how you should approach each stage to reduce your risk.
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